At abagency, we specialize in representing forward-thinking fashion and lifestyle brands that merge cultural relevance with quality and innovation. With showrooms in Paris and Düsseldorf, we create connections between pioneering labels and leading retailers across the Globe.
abagency was founded by Laurens Desmaele, a fashion enthusiast with a sharp eye for authenticity and a deep appreciation for brands that tell a story. With years of experience in brand development and wholesale strategy, Laurens brings a unique blend of creative vision and commercial insight to the agency.
Driven by a genuine passion for style, craftsmanship, and cultural relevance, Laurens sees fashion not just as product, but as an evolving dialogue between creators and communities. Whether it’s discovering a rising label or shaping a collection’s journey into the market, he’s most inspired by the energy of new ideas and the people behind them.
— Laurens
Partner with us to create lasting impact in the global fashion industry.
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